The new mascot for the Believe in Your Future Campaign made his first appearance at the United Way Board meeting. The mascot’s name, very appropriately, is Bill. Bill will be showing up at various classes and events throughout the month as part of ongoing efforts of the Believe Campaign. United Way of Salt Lake is a partner in the Believe Campaign and sponsored the development of the mascot. Other partners include numerous businesses, banks, credit unions, nonprofit organizations, and the State Treasurer’s Office.
A fun and engaging mascot, Bill is appealing to children and adults. He will surely be a friendly reminder to us all about the importance of being money-wise. Look for Bill at the State Capitol on the morning of Monday, February 28, when he makes his first official public appearance for the launch of the Believe in Your Future website (www.BelieveInYourFuture.org). This exciting day will be the conclusion of a week of finance-related activities called Utah Saves Challenges Week. This week has been created by Senator Patricia Jones. A big thank you to Senator Jones and all the Believe Campaign partners!!